TechMart 6-Page Sales Dashboard
Global Analytics & Performance Monitoring
Enterprise-grade 6-page Power BI dashboard analyzing TechMart's global sales performance across Jan–Jun 2023. Implements sophisticated multi-page architecture with specialized views: Comparison page for regional and team benchmarking, Trend page for time-series analysis and category contribution insights, KPI page for executive-level metrics with MoM tracking, Detail page for granular drill-downs into country-product matrices, Advanced page featuring salesperson efficiency analysis with outlier detection and anomaly identification, and Contribution page for team attribution. Features interactive visualizations including horizontal bar charts, column charts, pie charts, scatter plots, and waterfall charts. Includes advanced analytics like outlier detection (high ships, low sales) and salesperson profile drill-through capabilities. Data-driven insights on sales trends, team performance, regional variance, and product profitability. Built with optimized DAX measures and calculated columns for performance across 210K+ transactions.
Why it mattered
6-page executive dashboard; Multi-level drill-down analytics; Outlier detection for performance issues; Geographic and team performance tracking; KPI monitoring with trend analysis; Actionable sales insights
What shipped
Enterprise-grade 6-page Power BI dashboard analyzing TechMart's global sales performance across Jan–Jun 2023. Implements sophisticated multi-page architecture with specialized views: Comparison page for regional and team benchmarking, Trend page for time-series analysis and category contribution insights, KPI page for executive-level metrics with MoM tracking, Detail page for granular drill-downs into country-product matrices, Advanced page featuring salesperson efficiency analysis with outlier detection and anomaly identification, and Contribution page for team attribution. Features interactive visualizations including horizontal bar charts, column charts, pie charts, scatter plots, and waterfall charts. Includes advanced analytics like outlier detection (high ships, low sales) and salesperson profile drill-through capabilities. Data-driven insights on sales trends, team performance, regional variance, and product profitability. Built with optimized DAX measures and calculated columns for performance across 210K+ transactions.
Proof signal
6-page executive dashboard; Multi-level drill-down analytics; Outlier detection for performance issues; Geographic and team performance tracking; KPI monitoring with trend analysis; Actionable sales insights
System flow
Data Extraction -> DAX Measures -> Multi-page Modeling -> Interactive Drill-through -> Outlier Detection -> Executive Dashboards.
Honest maturity snapshot
Raw datasets, disconnected metrics, and hard-to-scan findings.
A structured analysis or dashboard with clear KPIs, visual patterns, and decision-ready insights.
Features
- Power BI integrated into the workflow.
- DAX integrated into the workflow.
- Data Modeling integrated into the workflow.
- Excel integrated into the workflow.
- Data Extraction stage documented in the delivery flow.
- DAX Measures stage documented in the delivery flow.
Engineering challenges
- Keeping the implementation clear enough to explain while still solving the core technical problem.
- Choosing a scope that could be shipped, tested, and documented.
- Turning technical work into proof a visitor can evaluate quickly.
Results
- 6-page executive dashboard; Multi-level drill-down analytics; Outlier detection for performance issues; Geographic and team performance tracking; KPI monitoring with trend analysis; Actionable sales insights
- Documented the engineering path and important learnings.
- Prepared the project for stronger public proof.
What I learned
- Tradeoff learned: Keeping the implementation clear enough to explain while still solving the core technical problem.
- Proof learned: 6-page executive dashboard; Multi-level drill-down analytics; Outlier detection for performance issues; Geographic and team performance tracking; KPI monitoring with trend analysis; Actionable sales insights
- Next iteration: Add richer screenshots or a narrated demo.